DATA
PROCESSING
Data quality and deliverability is the most critical component
A successful marketing campaign is inherently tied to the quality of data within the mailing list. Even the most brilliant marketing concept is a waste of time and resources if it is not reaching the right audience.
Advanced data mining tools and nationally-recognized expertise ensure that lists are optimized for ideal delivery, maximizing response rates and driving results.
Midwest Direct Marketing offers a full range of data processing services:
- Merge/Purge
- List Cleaning
- Data Segmentation, Analysis, and Verification
- Customized Models
- CASS Certification
- Address Standardization
- NCOA, DPV, and PCOA
- Postal Presorting
- LACS Processing
- Ink-jet Formatting
- DMA Suppression
- Data Conversion
- Telephone Verification/Appending
- Pre-Lettershop Needs
- Matching Prospect Files to Customer Files
- Geographic, Demographic, Psychographic, and Industry Targeting
